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News » The RockIt Roost ignores recession and opens on Black Friday

The RockIt Roost ignores recession and opens on Black Friday

02 December 2008
The Dow Jones industrial average dropped more than 600 points Monday when it was announced that the Federal Reserve had officially declared the country was in a recession, and had been for at least a year. Three days earlier on the biggest shopping day of the year, Black Friday, Hanah Reed opened the doors to her new pin-up/tattoo culture clothing and accessories store, “a retro boutique with sass” called The RockIt Roost (in Silverdale).

Less than a decade ago, Hanah Reed was a single mother of two, attending massage school in Las Vegas. She came to the Northwest and found her way to the commission-based real estate market after exhausting other options for work.
She paved her own way into the mortgage market where she met her fiancé and forged the beginnings of a small career. Then came the mortgage crisis of 2008 and the reveal of the unscrupulous doings of a few big corporations which led to the current economic crisis and consequently spurred Reed away from real estate and into starting her own business.
She and her fiancé all but abandoned the corporate market to work for their own mortgage company, while Reed focused on building a retail business where she could bring together all of her favorite things —from fashion to pin-up art to rockabilly — which became the RockIt Roost.
At first it was going to be only an online store. She locked herself away in her real estate office to create a Web site for the Roost, which frustrated her to the point of drawing up a business plan and showing it to investors.
“Three weeks later, I had an answer,” she said. “And from the time they said yes, I’ve poured my heart and soul into this shop.”
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